Knight Barry Title is excited about what AI brings to real estate
the infusion of technology into our industry, the chances you’ve already seen
Artificial Intelligence (AI) in action is high. (Chatbots anyone?) But we are
only scratching the surface on what AI can do for us.
a company dedicated to innovation, AI is an appealing topic. Knight Barry
Title understands there’s only going
to be more tech disruption in the real estate industry. What is important is
how we collectively harness this innovation and turn it into useful tools.
first came out, the industry latched on to the negative possibilities the it could
bring. You probably still remember the negative headlines plastered across
trade publications. We don’t want a repeat of this. Think of AI as a tool that
can make our jobs more efficient and streamlined, not something we should fear.
Rather than work autonomously, AI thrives when partnered with a “human,” so
it’s up to us to figure out the best way to use it. In fact, there’s a good
chance you’re already using AI. Chatbots are a form of this technology that are
designed to emulate a human user and can help you increase leads and nurture customer relationships
through your website, Facebook page or other
So, what is Knight Barry Title doing
AI doesn’t have to be scary for you or your customers. From driving leads to
improving safety, AI is bringing more forward-thinking technology into real
estate’s old-fashioned process. In fact, here are some ways Knight Barry Title
is already putting AI to work for our customers.
- We use automation and
machine learning to create programs that allow us to issue policies within days
and, in many cases, immediately at the closing table.
- This is made possible with
the combined experiences of our team at Knight Barry Title to formulate a
process of questions and answers called “decision trees”.
- The program asks a specific
round of questions/scenarios and depending how they are answered the user can accurately
issue a policy in a swift manner.
- Our software is
self-learning. The more policies issued, the "smarter" the program
becomes and the easier and more effective it is to use for you.
Predicting Market Trends
- Drawing upon our vast
database of key property data points, we use cross-validation, statistical-regression
analysis to predict market trends.
- Deep machine learning helps
us understand where the market is headed and what to expect based on our inputs
from year-to-year, month-to-month or even week-to-week.
- With daily training, the
machine-learning model evolves itself and realigns its predictions to adapt to
constantly shifting variables.
- Knight Barry Title strives
for the most accurate solutions by investing in technology to eliminate the
possibility of human error by moving traditionally manual steps to automated
- We take items and tasks that
are repetitive and tedious and create software/hardware solutions that can
eliminate those steps with a few keystrokes or automate 100% without human
- Whenever possible, Knight
Barry Title introduces autonomy into our solutions so that our technology can
self-monitor, self-diagnose, and even self-repair an issue.
Robots can be a helpful friend (and a
great customer-service tool)
algorithms have the ability to refine the search process
and pick out the homes that are most relevant to that
customer. The technology can even help you maintain long-term relationships
with leads who aren’t even looking to buy right away.
prove just how far AI has come, here’s a spotlight on a fast-growing real
estate tech company that relies on this technology. OJOLabs
serve as a digital real estate
assistant for homebuyers starting to look for a home. OJO uses AI to conduct
text conversations with consumers at scale, combining natural language understanding
with data and personalization.
are plenty of other AI-centered companies and tools out there, and we promise
to keep an eye on the landscape for programs that can help us deliver the best
customer experience. Knight Barry Title is proud to be a company with an eye on
the future, and we will always offer our customers the most innovative
solutions on the market.
addition to delivering the best title and closing services in Wisconsin,
Minnesota Michigan and now Florida
Knight Barry Title is committed to exploring innovation that could bring improvements
to any part of real estate. Reach out to one of our 60+ locations
today and let us put our
experience to work for you.